Hanoi & Ho Chi Minh City, February 26th, 2019: Coca-Cola Vietnam has launched limited-edition cans with the logo written half in English, half in Korean and the message “Here’s to peace, hope and understanding” in three languages English, Korean and Vietnamese. The launch aims to uplift the national pride of Vietnam, which has been chosen to host the 2nd summit between United States of America and Democratic People’s Republic of Korea, and convey the spirit of positivity, optimism and unity – Coca-Cola’s century-long values across the world.
The limited-edition cans are not for commercial sales and produced in limited quantity. The only way to retrieve the bilingual Coca-Cola can is through participating in Peace Machine experience, a machinery installed in both Hanoi and Ho Chi Minh City in the only two summit’s days, 26 and 27 of February. Customers are supposed to touch the screen and move their finger to light up the peace symbol, with the reward being the limited-edition cans.
The activation event is expected to draw massive engagement of the people in Vietnam and tourists coming to the country on the occasion of this historic event. Coca-Cola looks to continue the message of peace, hope and understanding with this creative activation and uplift the national pride in every Vietnamese person’s heart in this historic event,
Activation events with the Peace Machine with limited-edition cans as rewards will take place in:
- Hanoi, 15:00 to 21:00, Feb 26 and 27th, at Royal City Shopping Mall, Nguyen Trai, Thanh Xuan District.
+ 16:00 to 22:00, Feb 26 and 27th at Nguyen Hue Walking Street, District 1
+ 10:00 to 15:00 on Feb 27th at Bitexco Financial Tower, 2 Hai Trieu, Ben Nghe Ward, District 1
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: Ads soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit our digital magazine Coca-Cola Journey at www.coca-colacompany.com, and follow The Coca-Cola Company on Twitter, Instagram, Facebook and LinkedIn.
About Coca-Cola Vietnam
Coca-Cola is one of the best-known international brands in Vietnam. Coca-Cola Vietnam's factories in Ho Chi Minh, Da Nang and Hanoi create some 4,000 direct jobs while supporting a further number of indirect jobs, which is six- to eight-time higher, through the company’s value chain. Aiming to become a total, consumer-centric beverages company, Coca-Cola has continuously invested in product innovation and provided a diversity of quality beverages products, including less-sugar and zero-sugar product lines, while diversifying packaging and expanding business coverage. The Company's portfolio in Vietnam includes Coca-Cola, Coca-Cola Light, Coke Zero, Sprite, Fanta, Minute Maid Nutriboost, Minute Maid Teppy, Schweppes, Dasani and Aquarius. Since 2017, to meet the fast changing in tastes and demands of consumers, Coca-Cola Vietnam has proactively diversified its high quality portfolio with the promotion of packaged juice and tea products like Fuzetea+ and Georgia canned RTD coffee. Coca-Cola Vietnam has considered sustainable development as the core of its business activities which include organizing safe and healthy working environment, setting priority to training employees. Several sustainable development projects were also expressed by detailed goals of energy saving, effective water use and water balance. Coca-Cola continues building sustainable communities in locations where the company operates. From 2010, Coca-Cola has invested millions of USD in community projects in Vietnam, including projects building EKOCENTER, providing clean water, empowering women and local SMEs, supporting families in hardship, and sending disaster relief. For more information, visit our digital magazine Coca-Cola Journey Vietnam at https://www.cocacolavietnam.com/.
For more information, please contact:
Vũ Thanh Trúc (Ms.)
PR and Sustainability Manager