SMART NUTRITION FOR SMART LIVING

Hanoi, April 16th, 2019 - Coca-Cola Vietnam Beverages Ltd. (Coca-Cola Vietnam) has unveiled new smart nutrition solutions featuring three brand new Nutriboost UHT milk products featuring Fonterra’s New Zealand dairy, as the company’s latest continued efforts in tapping into the consumers’ rising and diversified demands for nutrient-rich products in the modern life. The new Nutriboost UHT milk range introduced in Vietnam are available in three varieties:

·         Nutriboost KIDS - Morning Growth, Playtime, Good Night: providing children from 03 years old with optimal nutrients matching demands at three different periods of the day.

·         Nutriboost TO-GO - Platform - Stamina: adding oats and natural fiber, being designed to offer the body boundless energy.

·         Nutriboost BEAUTY - Fresh and Youthful Look: science-based formula skim milk, well-balanced and fortified with nutrients such as Collagen, Zinc, which have long been associated with body fitness.

These three newly-launched milk products today mark the first project under the strategic alliance between Coca-Cola and Fonterra in the Southest Asia region, which aims to provide Vietnamese consumers with science-based formula, nutrient-rich milk products which are sourced from New Zealand and cater to the diversified nutritional demands of various consumer groups. The launch also re-affirms Coca-Cola’s commitment on becoming a total beverage company, by which the company can offer innovative products with proven sustainable health benefits to consumers.

The original milk-and-juice drink Nutriboost, launched since 2010, has been Coca-Cola’s breakthrough to Value-Added-Dairy product category. The product provides essential nutrients needed by young millennials to fuel their energy for busy daily routine. Taking from the success of Nutriboost, Coca-Cola has expanded its product range with the three nutrient-rich UHT milk, including Nutriboost KIDS, Nutriboost TO-GO and Nutriboost BEAUTY, elevating Nutriboost as the brand for smart nutrition solutions from milk products. The expansion also taps into the rising consumer demand for diversified nutritional products.


 

The philosophy underlying Nutriboost’s new milk product development includes: Right Nutrition - Right Occasion - Right Method. Made from 90%-95% certified New Zealand milk, the powerful combination of science-based formula, natural nutrients with pleasantly delicious flavors has offered consumers  smart nutrition solutions, which help them experience a fully optimized life and be free from the intense pressures of modern life.

Steve Bonz, General Manager of Strategic Allience, said: “More than ever before, Vietnamese families and active millennials are consciously seeking smart nutrition solutions for long-term health foundation which helps them pursue greater goals energetically in a fast-moving and challenging life. Consumer demands are different among various groups: While children need mental and physical development, women wish for health benefits and beauty, and busy millennials look for the boundless energy in their everyday life. Dairy products therefore should be customized to optimize the benefits brought by nutrient-rich milk source to best suit each customer’s particular needs. Nutriboost UHT milk products cater to this and is expected to be a smart and reliable companion who best understands such essential needs of consumers.”


 

The three Nutriboost UHT milk variants, in addition to the existing milk-and-juice range, will be available in supermarkets and convenience stores nationalwide as of April, 2019.

·         The three Nutriboost KIDS milk products to be available as of April 15, in 110ml cartons and at VND 5,500 per unit.

·         Nutriboost TO-GO and Nutriboost BEAUTY 220ml to be available as of May at VND 15,000 per unit.

·         The 298ml milk-and-juice Nutriboost is still at VND 10,000 per unit.


 

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About Coca-Cola Vietnam:

Coca-Cola is one of the best-known international brands in Vietnam. Coca-Cola Vietnam's factories in Ho Chi Minh, Da Nang and Hanoi create some 4,000 direct jobs while supporting a further number of indirect jobs, which is six- to eight-time higher, through the company’s value chain. Aiming to become a total, consumer-centric beverages company, Coca-Cola has continuously invested in product innovation and provided a diversity of quality beverages products, including less-sugar and zero-sugar product lines, while diversifying packaging and expanding business coverage. The Company's portfolio in Vietnam includes Coca-Cola, Coca-Cola Light, Coke Zero, Sprite, Fanta, Minute Maid Nutriboost, Minute Maid Teppy, Schweppes, Dasani and Aquarius. Since 2017, to meet the fast changing in tastes and demands of consumers, Coca-Cola Vietnam has proactively diversified its high quality portfolio with the promotion of packaged juice and tea products like Fuzetea+ and Georgia canned RTD coffee. Coca-Cola Vietnam has considered sustainable development as the core of its business activities which include organizing safe and healthy working environment, setting priority to training employees. Several sustainable development projects were also expressed by detailed goals of energy saving, effective water use and water balance. Coca-Cola continues building sustainable communities in locations where the company operates. From 2010, Coca-Cola has invested millions of USD in community projects in Vietnam, including projects building EKOCENTER, providing clean water, empowering women and local SMEs, supporting families in hardship, and sending disaster relief. For more information, visit our digital magazine Coca-Cola Journey Vietnam at  https://www.cocacolavietnam.com/.

About Fonterra:

We’re a global dairy nutrition company owned by 10,000 farmers and their families. We’ve built our expertise on the legacy of the thousands of farmers who’ve made New Zealand a world leader in dairy.  With a can-do attitude and a collaborative spirit, we’re a world leading dairy exporter. Our 22,000 people share the goodness of dairy nutrition with the world through our innovative consumer, foodservice and ingredient solutions brands, and our farming and processing operations across four continents. Fonterra Vietnam has more than 100 employees and has provided high-quality dairy nutrition to Vietnamese consumers since the 1980s. In 2018, Vietnamese consumers enjoyed the equivalent of 263 million glasses of Fonterra branded milk, which is more than 720,000 glasses each day. Today, Fonterra’s range of tasty and nutritious dairy products cater to Vietnamese families, mums-to-be and people who want to stay active and mobile.

For further information, please contact:

Vu Thanh Truc (Ms.)

PR and Sustainability Manager

Phone: +84918872279

Email: vu@coca-cola.com