GREAT TASTE, GREAT ENERGY KICK
Ho Chi Minh City, August 12, 2019 - Coca-Cola Beverages Vietnam Ltd. (Coca-Cola Vietnam) officially introduces Coca-Cola Energy with a delicious and freshing taste. This is the first energy drink under the Coca-Cola brand and re-affirms Coca-Cola’s commitment on becoming a total beverage company, by which the company can offer Vietnamese consumers a wide range of drinks to meet the different lifestyles and occasions.
First being introduced in Europe in March 2019, Coca-Cola Energy is a unique combination of caffeine, natural guarana extracts, and vitamin B that bring young dynamic generation a new wave of energy and a delicious and refreshing taste.
Coca-Cola Energy boasts eye-catching packaging and maintains the aesthetic that has been iconic to all products of Coca-Cola brand. The pattern of energy waves on Coca-Cola Energy can is specifically inspired by the upbeat and busy modern lifestyle.
“Vietnam is one of the first markets in Southest Asia to launch Coca-Cola Energy. The new product has re-affirmed Coca-Cola’s commitment on becoming a total beverage company, as the latest efforts in expanding our range of drinks portfolio to provide more innovative products to consumers. With Coca-Cola refreshing taste which embraces a new energy source and pars with stunning design, we believe that Coca-Cola Energy will be the favorite drink of modern consumers and be suitable with their active and busy lifestyle”, said Ms. Teejae Sonza, Marketing Director, Coca-Cola Indochina.
The new Coca-Cola Energy will be available in supermarkets, convenience stores and traditional trade outlets nationwide as of August, 2019, in 250ml can.
About Coca-Cola Vietnam
Coca-Cola is one of the best-known international brands in Vietnam. Coca-Cola Vietnam's factories in Ho Chi Minh, Da Nang and Hanoi create some 4,000 direct jobs while supporting a further number of indirect jobs, which is six- to eight-time higher, through the company’s value chain. Aiming to become a total, consumer-centric beverages company, Coca-Cola has continuously invested in product innovation and provided a diversity of quality beverages products, including less-sugar and zero-sugar product lines, while diversifying packaging and expanding business coverage. The Company's portfolio in Vietnam includes Coca-Cola, Coca-Cola Light, Coke Zero, Sprite, Fanta, Minute Maid Nutriboost, Minute Maid Teppy, Schweppes, Dasani and Aquarius. Since 2017, to meet the fast changing in tastes and demands of consumers, Coca-Cola Vietnam has proactively diversified its high quality portfolio with the promotion of packaged juice and tea products like Fuzetea+, Georgia canned RTD coffee and Coca-Cola® Energy. Coca-Cola Vietnam has considered sustainable development as the core of its business activities which include organizing safe and healthy working environment, setting priority to training employees. Several sustainable development projects were also expressed by detailed goals of energy saving, effective water use and water balance. Coca-Cola continues building sustainable communities in locations where the company operates. From 2010, Coca-Cola has invested millions of USD in community projects in Vietnam, including projects building EKOCENTER, providing clean water, empowering women and local SMEs, supporting families in hardship, and sending disaster relief. For more information, visit our digital magazine Coca-Cola Journey Vietnam at https://www.cocacolavietnam.com/.
For further information, please contact:
Vu Thanh Truc (Ms.)
PR and Sustainability Manager