Ho Chi Minh City, Vietnam, May 1, 2020 – In celebration of International Workers’ Day,
Coca-Cola today released a short film offering an ode to humanity and the human spirit in these challenging times.
Titled “For the Human Race”, the online film shines a spotlight on the spirit of humanity and generosity of people across the world amidst the current crisis and offers a tribute to universal hope, positivity and togetherness.
“We thank and salute those who continue to keep us all safe through the crisis, particularly those people on the front lines,” said Ms. Teejae Sonza - Marketing Director – Coca-Cola Indochina. “Every day, we are inspired and uplifted by countless acts of selflessness, kindness and courage from people around the world. Through this short global film, we wanted to recognize and pay tribute to positivity, togetherness and the generosity of the human spirit.”
The #ForTheHumanRace film was released today on the global website of The Coca-Cola Company (Link). The Vietnamese version can be found at (youtube link) or website of Coca-Cola in Vietnam (Link)
Creative Agency: Merdeka LHS – Dentsu Group
Music: “Superheroes” by The Script
Coca-Cola Vietnam and community programs for COVID-19 response
- March 2020, Coca-Cola Vietnam has partnered with the Vietnam Red Cross Society (VRCS) to donate hygiene supplies and beverages valued at over 7 billion VND to front-line healthcare staff, medical centers and areas in Vietnam currently under quarantine. This contribution from Coca-Cola comes as the Prime Minister calls for public support during this challenging time.
- April 2020, Coca-Cola continues to join hands with partners and organizations like AMCHAM, Women’s Union, Tuoi tre newspaper to offer communities in need thousands of food and beverage packs as well as masks and PPEs for front-lin healthcare staff.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
About Coca-Cola Vietnam
Coca-Cola is one of the best-known international brands in Vietnam. Coca-Cola Vietnam's factories in Ho Chi Minh, Da Nang and Hanoi create some 4,000 direct jobs while supporting a further number of indirect jobs, which is six- to eight-time higher, through the company’s value chain. Aiming to become a total beverages company, Coca-Cola has continuously invested in product innovation and provided a diversity of quality beverages products, including less-sugar and zero-sugar product lines, while diversifying packaging and expanding business coverage. The Company's portfolio in Vietnam includes Coca-Cola, Coca-Cola Light, Coke Zero, Sprite, Fanta, Minute Maid Nutriboost, Minute Maid Teppy, Schweppes, Dasani and Aquarius, Fuzetea+, Georgia canned RTD coffee and most recently Coca-Cola Energy. Coca-Cola continues building sustainable communities in locations where the company operates through investing into community projects in Vietnam, including projects building EKOCENTER, providing clean water, empowering women and local SMEs, supporting families in hardship, and sending disaster relief, plastic waste management. In 2019, Coca-Cola in Vietnam was recognized as top 2 sustainable corporate by VCCI and top 1 employer of choice by Career Builder. For more details, please find out more about Coca-Cola Journey Vietnam at: https://www.cocacolavietnam.com/
For media quiry, please contact:
Ms. Vu Thanh Truc
Public Affairs and Sustainability Manager - Coca-Cola Indochina
Cellphone: +84 918 872 279