Hanoi, April 11th, 2018 – The signing ceremony of Coca-Cola – Vietnam Football Federation (abbre. as VFF) Partnership has officially be held with the participation of both sides’ representatives, Ambassador Daniel Kritenbrink of the United States, Mr. Park Hang-seo, Head Coach of Vietnam national football team and Vietnam national under-23 football team and National Football Players. In the period 2018 – 2019, Coca-Cola Vietnam becomes an official partner of VFF, accompanying and giving support to the national teams as they conquer new heights, most outstandingly the World Cup Dream in a not so distant future.
Not merely a sport, and unlike others, football ignites the national pride and helps connect millions of hearts in Vietnam. The thunderous feat at international tournaments is showing signs of a fast-growing football scene, full of inspiration and read to face greater challenges. Fans demonstrate their undying spirit and invested faith in the national teams. In other words, the World Cup dream is rising stronger than ever, in the players’ and fans’ heart alike. A groundbreaking beverage company famous for creative footprints in various inspiration campaigns toward communities, an official sponsor for FIFA World Cup since 1978, Coca- Cola shares with VFF and Vietnamese nationals such desire as the national teams set out to conquer new heights at FIFA championships, through this partnership with VFF, and fascinating public activations during 2018 FIFA World Cup.
Mr. Le Hoai Anh, VFF’s General Secretary, said: “The national teams’ recent achievements have been a breath of fresh air, exciting the fans, elevating nationalism and the football spirit in particular. In a near future, VFF stays committed to making their greater plans come true, including FIFA World Cup. With this partnership and realistic support from Coca-Cola, we become more positive and competent in bringing our teams to conquer new heights.”
According to the partnership during the period 2018 – 2019, the company will provide fundings to VFF’s operations to empower the football teams. The strategic agreement also opens up an avenue for mutually beneficial collaboration, with specific strategies, in order to elevate Vietnam’s football into new arenas and challenges.
Mr. Sanket Ray – CEO Coca-Cola Vietnam shared at the event: “Sharing the delight with Vietnamese nationals, and importantly the World Cup dream, this partnership signing ceremony with VFF is an important step by Coca-Cola in providing supports and companionship to national teams on their way to success. Through the realistic actions, we help set the bigger target, greater ambition in contributing to future deeds.”
Mr. Hiroshi Kanazawa – General Manager Coca-Cola Indochina – added: “Alongside the partnership is very special gift specifically for the upcoming 2018 FIFA World Cup – a limited edition can collection centralled by Vietnam FIFA World Cup packaging. We would like to inspire the communities to keep believing and continue their support, since yours is the strongest fire to light up the World Cup dream.”
Coca-Cola’s 2018 FIFA World Cup special edition consists of 08 beautiful designs typical of world class football teams including Germany, France, Russia, Spain, Portugal, Brazil, Argentina and Japan. Most specially, only in Vietnam, fans will be offered a unique packaging called Vietnam FIFA World Cup together with the football game’s colorful, appealing giveaways.
In particular, from April 15 to July 13, 2018, for every 300ml Coca-Cola can, customers can participate a contest to win 1,000,000 Vietnam FIFA World Cup cans, 11 golden FIFA World Cup cans – equalling to 07 taels of gold or VND 228 million in value; and lastly 50,000 Coca -Cola FIFA World Cup ball. The 11 cans, representing 11 national football players – is a symbolic gift and a Coca-Cola’s congratulation, as well as companion calling to local fans to join hands in supporting the World Cup dream by Vietnam national teams. The results will be known immediately after opening, as they are printed beneath the pull tab.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit our digital magazine Coca-Cola Journey at www.coca-colacompany.com, and follow The Coca-Cola Company on Twitter, Instagram, Facebook and LinkedIn.
About Coca-Cola Vietnam
Coca-Cola is one of the best-known international brands in Vietnam. Coca-Cola Vietnam's factories in Ho Chi Minh, Da Nang and Hanoi create some 4,000 direct jobs while supporting a further number of indirect jobs, which is six- to eight-time higher, through the company’s value chain. Aiming to become a comprehensive, consumer-centric beverages company, Coca-Cola has continuously invested in product innovation and provided a diversity of quality beverages products, including less-sugar and zero-sugar product lines, while diversifying packaging and expanding business coverage. The Company's portfolio in Vietnam includes Coca-Cola, Coca-Cola Light, Coke Zero, Sprite, Fanta, Minute Maid Nutriboost, Minute Maid Teppy, Schweppes, Dasani and Aquarius. Since 2017, to meet the fast changing in tastes and demands of consumers, Coca-Cola Vietnam has proactively diversified its high quality portfolio with the promotion of packaged juice and tea products like Fuzetea+ and Georgia canned RTD coffee. Coca-Cola Vietnam has considered sustainable development as the core of its business activities which include organizing safe and healthy working environment, setting priority to training employees. Several sustainable development projects were also expressed by detailed goals of energy saving, effective water use and water balance. Coca-Cola continues building sustainable communities in locations where the company operates. From 2010, Coca-Cola has invested millions of USD in community projects in Vietnam, including projects building EKOCENTER, providing clean water, empowering women and local SMEs, supporting families in hardship, and sending disaster relief. For more details, please find out more about Coca-Cola Journey Vietnam at: https://www.cocacolavietnam.com/
For more information, please contact:
Ms. Vũ Thanh Trúc Ms. Nguyễn Thị Ngọc Quyên
PR and Sustainability Manager Nhan Doanh communications company limited
Phone: +84918872279 Phone: +84989061601
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