On April 11, 2014, Coca-Cola Vietnam signed a cooperation agreement with the Viet Nam Sugar Association to support and enhance the capacity of the Vietnam sugar industry through the implementation of programs on the use of domestic sugar supplies, social responsibility with sugarcane growers, and the regulatory interdependence of the sugar industry and the beverage industry in general or Coca-Cola in particular.
Accordingly, Coca-Cola Vietnam will purchase and use domestic standard sugar as committed to Viet Nam Sugar Association, and conduct training programs, upskilling sugarcane growers with more effective farming practices. In addition, Coca-Cola Vietnam will collaborate with the Association to help enhance the capabilities of female sugarcane farmers through programs on knowledge, techniques, access to technical advances, new technologies, and business skills in the sugar industry.
This activity also goes hand in hand with the global sustainability strategy of Coca-Cola. Coca-Cola's goal is to balance the profits and the benefits of the communities in which it operates, and to make a difference in areas where the company has the most capacity and credibility. The company focuses on creating "shared values" in three important areas: water, women, and communities.
Over the past 10 years, Coca-Cola has invested more than $ 1.6 million to provide 2 billion liters of clean water to 65,000 poor people in seven provinces across the country. The EKOCENTER initiative launched in 2015 has had nine centers built and operated as well as provided more than 3 million liters of clean drinking water to more than 600,000 people in nine provinces.
Meanwhile, the 5by20 initiative is aimed at economically empowering 5 million female business owners by 2020. In Vietnam, this initiative is implemented through e-learning courses since 2016, and to date Coca-Cola has approached, shared knowledge, and assisted in business consultation for nearly 2,000 women in provinces and cities across the country.