HCMC, May 4th, 2019 – Coca-Cola Vietnam has officially launched Coca-Cola Plus, using 100% original formula from Japan. Coca-Cola Plus products in Japan are certified with FOSHU stamp through the action of dietary fiber suppress fat absorption from a meal, helping improve consumers diet to get healthy life.
FOSHU is a certification issued by Consumer Affairs Agency (CAA) under the government of Japan, referring to products tested and approved officially for claim on physiological effects on the human body. FOSHU certifies the labelled effects for 15 categories of health use such as GI Functions, Cholesterol Level, Blood Pressure, Bone, Teeth, Blood Glucose Level, Triacylglycerol, Body Fat etc. The unique fact about FOSHU certification is the products must undergone comprehensive clinical tests (medical and nutritional), including effects upon health, safety levels, active ingredients contained, and even the information displayed in the label.
In order to obtain FOSHU stamp, Coca-Cola Plus, like any other products, has undergone extensive tests, which could last up to 03 years. The application documents for review are to be transferred by CAA to two respective organizations: simultaneously, Consumer Commission reviews efficacy, and Food Safety Commission reviews safety. Afterwards, the application documents will be reviewed by Assessment Committee for Novel Food (under Consumer Commission) for the efficacy and safety. During such double review process, Ministry of Health, Labor and Welfare (MHLW), National Institutes of Biomedical Innovation, Health and Nutrition or Registered 3rd party Analytical lab will join the process.
The launch of Coca-Cola Plus is aligned to Coca-Cola’s growth direction to become a Total Beverage Company. Accordingly, the company has been carrying out researches in order to introduce a diverse range of products catering to all demands for beverage among consumers, especially the products “born to serve with meals”, keeping the original taste of the foods while helping improve the joy of eating. With the launch of a product with FOSHU certification in Japan, and whose effects and safety undergone clinical tests, Coca-Cola Plus will help consumers find a balance between their dietary preferences and the need to protect their own health.
Coca-Cola Plus is now available across most supermarkets, convenience stores and other retailers in Hanoi and HCMC.
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS plant-based beverages, Ayataka green tea, Costa coffee, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
The fairlife® brand is owned by fairlife LLC, our joint venture with Select Milk Producers Inc. Products from fairlife are distributed by our company and certain of our bottling partners.
[Note: The fairlife disclaimer is only required if the release includes a multi-bottle logo with fairlife.]
About Coca-Cola Vietnam:
Coca-Cola is one of the best-known international brands in Vietnam. Coca-Cola Vietnam's factories in Ho Chi Minh, Da Nang and Hanoi create some 4,000 direct jobs while supporting a further number of indirect jobs, which is six- to eight-time higher, through the company’s value chain. Aiming to become a total, consumer-centric beverages company, Coca-Cola has continuously invested in product innovation and provided a diversity of quality beverages products, including less-sugar and zero-sugar product lines, while diversifying packaging and expanding business coverage. The Company's portfolio in Vietnam includes Coca-Cola, Coca-Cola Light, Coke Zero, Sprite, Fanta, Minute Maid Nutriboost, Minute Maid Teppy, Schweppes, Dasani and Aquarius. Since 2017, to meet the fast changing in tastes and demands of consumers, Coca-Cola Vietnam has proactively diversified its high quality portfolio with the promotion of packaged juice and tea products like Fuzetea+ and Georgia canned RTD coffee. Coca-Cola Vietnam has considered sustainable development as the core of its business activities which include organizing safe and healthy working environment, setting priority to training employees. Several sustainable development projects were also expressed by detailed goals of energy saving, effective water use and water balance. Coca-Cola continues building sustainable communities in locations where the company operates. From 2010, Coca-Cola has invested millions of USD in community projects in Vietnam, including projects building EKOCENTER, providing clean water, empowering women and local SMEs, supporting families in hardship, and sending disaster relief. For more information, visit our digital magazine Coca-Cola Journey Vietnam at https://www.cocacolavietnam.com/.