From left: Phillipe Le Floc’h, chief commercial officer, FIFA; Victoria Lopyreva, FIFA Ambassador for FIFA World Cup™ Trophy Tour by Coca-Cola; Sir Geoff Hurst, FIFA World Cup™ Legend (England, 1966); Andrea Pirlo, FIFA World Cup™ Legend (Italy, 2006); and Ricardo Fort: VP, global sports partnerships, Coca-Cola.
The global leg of the FIFA World Cup™ Trophy Tour by Coca-Cola kicked off today with an official launch ceremony at London Stansted Airport with former FIFA World Cup™ winners Sir Geoff Hurst of England and Andrea Pirlo of Italy. The stars helped send the original FIFA World Cup Trophy off on its worldwide journey to 91 cities across 51 countries and six continents ahead of this summer’s tournament.
Coca-Cola is inviting fans around the world to get #ReadyFor the 2018 FIFA World Cup with a once-in-a-lifetime opportunity to get up close to the same solid-gold trophy that will be presented to the winning country of the tournament in July.
Before starting on its global tour, the FIFA World Cup Trophy Tour by Coca-Cola traveled across Russia for three months, spanning nearly 10,000 miles and visiting 16 cities, making it the longest host country tour in history.
This marks the fourth time Coca-Cola and FIFA have come together to bring the Trophy Tour to the world. This year's experiential activation will visit several countries for the first time ever, including Iceland, Austria and Mongolia.
“As football fans around the world gear up for the 2018 FIFA World Cup, we want to make sure they are ready for all of the emotions that this summer’s tournament will bring,” said Ricardo Fort, vice president, global sports partnerships, The Coca-Cola Company. “The Trophy Tour will give fans everywhere a taste of the excitement that’s to come, not to mention a once-in-a-lifetime chance to see the Trophy for themselves.
Phillipe Le Floc’h, chief commercial officer, FIFA, added, “Following the success of the first phase of the FIFA World Cup Trophy Tour, which gave more than 220,000 people across Russia the chance to see the FIFA World Cup Trophy with their own eyes, we are very excited to now offer this unforgettable opportunity to football fans around the world. The next few months are going to bring joy and wonder to hundreds of thousands of people from over 50 countries, and we thank Coca-Cola for partnering with us in taking the FIFA World Cup to the world.”
Geoff Hurst, World Cup ™ legend (1966) (left) and Andrea Pirlo, legendary World Cup ™ (Italy, 2006) save the moment with the Cup.
While waiting for the tournament to kick off this summer, let's take a look at some of the 27 countries where the FIFA World Cup ™ Cup has hit so far.
Official launch of Coca-Cola's "FIFA World Cup ™ Coca-Cola Cup Venue" at London Stansted Airport with the presence of former World Cup ™ champion Geoff Hurst from UK and Andrea Pirlo from Italy.
Former French player and FIFA Ambassador Christian Karembeu (holding the phone) took photos with Serzh Sargsyan of Armenia and guests at the welcome in Yerevan. This is the first time the Cup has been in this country.
Christian Karembeu (standing left) and Cup in Vienna, Austria. This is also the first time that the "Coca-Cola FIFA World Cup ™ “ Cup is in Vienna.
Thousands gathered to watch the Cup (Photo: Lahore City, Pakistan)
People around the world warmly welcome the trophy to their city. (Photo: Phuket City, Thailand)
Fans enjoy the original Cup. (Photo: Valett City, Malta)
Beautiful moment next to the legendary Cup. (Photo: Brasília city, Brazil)
Young people in the city of Dushanbe, Tajikistan take a photo about this unique moment.
Children in Israel have had a good time playing with Zabivaka ™, the mascot of the 2018 World Cup.
The family is excited to be photographed next to the prestigious trophy. (Photo: Ramallah City, Palestine)
The excitement reflected on this guy's face when finally to "see it first," the legendary trophy (Photo: Larnaca city, Cyprus)
Everyone was eager to take a photo of the memorial with the legendary trophy. ( Photo: Colombo, capital of Sri Lanka)
The Burj Khalifa, the world's tallest building, is located in Dubai, United Arab Emirates, leaving an unforgettable impression on the fans.
Photo: 2018 FIFA World Cup Gold Cup in Vientiane, Laos
For the latest updates from the FIFA World Cup Trophy Tour by Coca-Cola, including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official website www.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytour and the official Instagram page at https://www.instagram.com/trophytour/.
The Coca-Cola Company has had a relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950 and is a long-time supporter of football at all levels.