At the National Conference on Sustainable Development 2018, Coca-Cola shared its success stories together with many sustainable development strategies
The Fourth Industrial Revolution has been happening very fast all over the world. The digital platform is being applied more extensively than ever in almost all fields and create new possibilities in all aspects. In fact, by applying the digital in its activities, Coca-Cola has recognized many innovative solutions that promote growth, unify the team, and help to improve the capacity for the local force.
At the National Conference on Sustainable Development held in Hanoi last week with the theme "Enhancing the Competitiveness, Realizing the Sustainable Development Goals in the Fourth Industrial Revolution", with the participation of Prime Minister Nguyen Xuan Phuc and other delegates, Coca-Cola Vietnam was honored to share its success stories on improving the capacity of the small and medium enterprises as well as applying digital technology in business.
(Representative of Coca-Cola Vietnam at the National Conference on Sustainable Development held in Hanoi with the participation of Prime Minister Nguyen Xuan Phuc)
Talking about the application of digital technology in Coca-Cola Vietnam, Mr. Dam Hoanh Chien - Director of Information Technology Strategy and Operation, said that the company has been focusing on the application of digital technology to bring about breakthrough solutions to serve customers in the best way.
From the use of technology to support workflow separating, price updating, orders placing, warehousing, etc... thereby helping the sales teams being autonomous in managing works more easily and effectively; To the product distribution projects through Uber applications and networks, use of AI to promote large amount of data and IoT (Internet of Things) to reduce the source of management; or iMentor programs in the programs for training, improving the training skills that make the human interaction easier and more convenient, thereby enhancing the cohesion of the sales team.
(Mr. Dam Hoanh Chien shared the story about the use of digital technology at Coca-Cola)
Thanks to digital technology, the sales team can manage orders route accurately in real time. In addition, the system also provides full access to reports and customer feedback to help shorten the processing time and processes and improve the delivery efficiency as well as increase customer satisfaction.
Not only applies digital technology in its activities and systems, Coca-Cola also cooperates with the US-ASEAN Business Council (US-ABC), the Vietnam Chamber of Commerce and Industry (VCCI), the Female Entrepreneurs Council, the Vietnam Women’s Union to build knowledge sharing platforms to contribute to the improvement of the local capacity, focusing on small and medium enterprises, as well as women.
According to the information shared by Mrs. Le Tu Cam Ly, Coca-Cola Vietnam's Legal & Foreign Affairs Director, the company has invested more than USD 100,000 in supporting and training skills for Vietnamese SMEs to improve their capacity in the Digital Era and Industry 4.0, which includes training programs on supply chain skills, innovation in commerce, social responsibility. In 2017, there are 12 Vietnamese enterprises participating in the SMEs support program, of which eight enterprises have the potential to become Coca-Cola's suppliers, in such fields including packaging, logistics, distribution, marketing, communications, technology, telecommunications and PP package supplying. The training process not only provides chances to access to the technology but also improves the management, consulting skills and business connections so that they can self-develop in the future.
The program has also been extended to the Mekong Delta Region regarding the Update of Knowledge on Free Trade Agreements (Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)), the application of technology and the promotion of business logistics to prepare for the Vietnamese SMEs to participate in the international integration.
Mrs. Cam Ly also said that for women not to be left behind in the digital age, together with the commitment to supporting the economic growth of 5 million women in the global value chain in 2015, Coca-Cola has been executing the 5by20 program to help women entrepreneurs overcome the common social and economic barriers that they have to face due to lack of business skills, financial services, and counselors.
Through its partnership with the Vietnam Women Entrepreneurs’ Council (VWEC) and the Vietnam Women's Union, Coca-Cola has organized e-learning courses to provide skills in the field of business start-up and complete financial plan to support women to be confident and ready for starting-up their business activities to improve their family economy, develop local economy, create jobs and contribute to the sustainable social development. Up until now, the e-learning program has been implemented in 9 provinces nationwide and approached more than 1,300 participants to share knowledge and support business consulting.
(Mrs. Le Tu Cam Ly presented the supportive activities, skills training for Vietnamese SMEs)
In addition to supporting to improve the capacity for local resources, in its sustainable development strategy, Coca-Cola also focuses on other key objectives, such as water quality, improvement of life quality for the community, plastic waste management, and recycling.
Recently, Coca-Cola Vietnam has cooperated with its partners to launch the "Zero Waste to Nature" initiative, targeting four (04) objectives: (1) solving such problems arising from plastic waste; (2) building a roadmap to form and promote sustainable business models; (3) developing a value chain in orientation of circular economy as well as recommendations on policy to facilitate the implementation of the circular economy in Vietnam.
In terms of water management and ecosystem preservation, Coca-Cola has cooperated with WWF in the project of a conservation area in Tram Chim National Park, CEFACOM cooperation projects, etc… In which, the EKOCENTER initiative has provided over 3 million liters of clean water for people in 9 provinces/cities nationwide.
The sustainable development activities will be continued by Coca-Cola in Vietnam through its sustainable cooperation with partners. Thereby, it will create a strong network to support and promote the community to develop sustainably, strengthen the capacity of local resources, including the SMEs and women's communities, especially in the context of the current 4.0 revolution.