After three consecutive years of being ranked among the top 10 most popular businesses (according to statistics of CareerBuilder.vn), Coca-Cola has risen to the top position, becoming the most favorite “Employer of Choice” in 2017.
Coca-Cola topped the “Employer of Choice 2017”
CareerBuilder Vietnam has officially announced the top 100 Employer of Choice list for 2017, which presents the latest results of its annual survey program for the period covering 18/12/2017 to 18/1/2018. A total of 13,859 respondents participated in the survey, consisting of working professionals from various backgrounds and job seekers across all levels regardless of gender and geographic location. The ‘Employers of Choice 2017’ survey witnessed Coca-Cola’s rise to the top for the first time, followed by Vinamilk in second place – the ‘Employer of Choice’ in both 2015 and 2016.
Human resources is the decisive factor for the success and growth of each country. In the socio-economic development strategy for 2011-2020, Vietnam affirms that the improvement of human resources, especially high-quality programs, is the foundation for sustainable development as well as the national competitive advantage in a globalized economy. As a sustainability-focused company in Vietnam, Coca-Cola always places a high priority on the development of Vietnamese talent by investing in local human capital or building a team of specialists whose skills are up to global standards. Each year, Coca-Cola spends approximately US $ 1.4 million on recruiting and developing human resources in Vietnam.
With a support strategy that has reflects a very human approach, Coca-Cola's workplace is designed to be a nurturing environment where Vietnamese talents can help create global values through the Comprehensive Compensation System. Specifically, the system is geared towards creating employment and training opportunities for employees who can excel in a comfortable and creative environment. In addition, they are also evaluated, rewarded and compensated based on their abilities. The attractive benefits and growth opportunities have created a unique position for Coca-Cola Vietnam as a leading recruiter in the country.
Coca-Cola and its support strategy - improving the quality of Vietnamese personnel
For the improvement of labor resources, the Prime Minister issued Decision 579 approving the 2011-2020 strategy for human resources development in Vietnam , putting Vietnamese manpower into the mainstay of national revolution. From this decree, the Government calls for the mobilization of all resources in society to jointly increase the country’s number of highly-skilled workers, setting a target of training 70% of the country’s workforce by 2020. In response to the call of the Government, Coca-Cola Vietnam signed a Memorandum of Understanding with the Foreign Affairs Department of the Ministry of Foreign Affairs to organize management training courses, convey lessons in international business, and advance the foreign language skills of leaders and officials working in the external affairs offices of the Central provinces. The three-year program is taught by experts from Fulbright University Vietnam (FUV) and other local partners.
Since 2017, Coca-Cola Vietnam has factories in Ho Chi Minh City, Da Nang and Hanoi, supporting around 4,000 direct jobs as well as indirectly creating 6 to 10 times more jobs from its value chain activities. In addition to its internal human resource development, Coca-Cola has launched programs that enable young leaders to fulfill their potential, Specifically, it has launched the "Supporting Small and Medium Enterprises in Vietnam” program in cooperation with the US-ASEAN Business Council (USABC), and the Vietnam Business Council for Sustainable Development (VCBC) of the Vietnam Chamber of Commerce and Industry (VCCI). The project has achieved positive results after its first phase in 2017 when 8 out of the 12 enterprises who applied in the program were trained on capacity building, intensive consultancy on innovation, supply chain management, and socially responsible practices. Eventually, the successful companies became supply chain partners of Coca-Cola.
Throughout its development journey, Coca-Cola also continuously advocates the economic empowerment of women with the 5by20 program (the program aims to empower 5 million women entrepreneurs through the global value chain by 2020). To realize this mission, Coca-Cola is conducting E-learning (online training) sessions at EKOCENTERs and has implemented the Mekong Vitality project for disadvantaged women in the Mekong Delta area. These programs are just a few of the many that bear testimony to Coca-Cola’s sustainable orientations in line with the government objective of creating practical benefits for the success of Vietnamese human resources.